Distribution

Three Ways to Reach Users

A single survey can be delivered through any of three channels without reconfiguring it. Eligibility rules — audience, location, triggers, and frequency — apply consistently across all of them, so a survey behaves the same no matter how a user arrives.

In Your App

The most common channel. Once the surveys script is installed, published surveys reveal themselves as a popover or modal card whenever a visitor is eligible and the trigger fires.

This is the channel for every trigger type — auto-triggered surveys (like a recurring NPS), event-triggered surveys (like a CSAT after a completed task), and surveys you fire yourself with startSurvey() (like a "Give feedback" button). See Installation & SDK to add the script and Targeting & Triggers to control when surveys appear.

Public Portal

If you run a ProductBridge public portal, eligible surveys also appear there for signed-in visitors. This reaches users who engage with your feedback boards and roadmap even when they're not inside your product, with no extra setup beyond publishing the survey.

Share by Link

Every survey has a public, standalone URL that opens it as its own full-page experience — no widget or portal required. Use it in an email, a Slack message, a QR code, or anywhere you can paste a link.

The link looks like:

https://app.productbridge.io/s/<organizationId>/<surveyId>

Where to find the link

How the link behaves

• Eligible recipients see the survey and can respond.
• Everyone else gets a friendly "not available" message — the link respects the same targeting and frequency rules as every other channel.
• The link only goes live once the survey is published. You can copy it beforehand, but it starts working after you publish.