Visibility & SEO

Control who can see your public portal — and how it appears in search engines and social shares.

Two Separate Concepts

This page covers two related but distinct controls:

Control	Scope	Purpose
SEO	Workspace-wide	How your portal appears in Google results and social previews
Visibility	Per board / per post	Who can see a specific board, post, or comment

Get both right and you control exactly how your portal shows up — both to search engines and to different audiences.

SEO Settings

SEO settings apply to your entire public portal. They control the metadata search engines use to index your pages and how previews look when someone shares a link on social media.

Open SEO settings

Go to Brand Settings → SEO.

Allow search engine indexing

Toggle Allow Search Engine Indexing on or off.

On — search engines (Google, Bing) can crawl and index your portal. Best for public-facing feedback hubs you want discoverable.
Off — a noindex directive is added to every page. Best for internal portals or private beta programs.

Indexing is on by default. Turn it off if your portal isn't ready to be discovered — for example, while you're still seeding initial content.

Configure meta data

Set the metadata used on every portal page:

Meta title — page title used by search engines and browser tabs
Meta description — short summary shown in search results (Google typically displays the first ~160 characters)
OG image URL — the image used in social media link previews (Twitter, LinkedIn, Slack, etc.)

Save

Changes take effect immediately. Use a tool like opengraph.xyz to preview how your links will appear when shared.

A good OG image is roughly 1200×630px. Include your logo and the portal's purpose ("Submit feedback for Acme") so social previews stand out.

Visibility controls who can actually access content on your portal. Unlike SEO (which is workspace-wide), visibility is set per resource — each board, post, and comment carries its own visibility level.

Visibility Levels

Level	Who Can See It
Public	Anyone with the link, including unauthenticated visitors
Internal	Only authenticated team members of your workspace
User Segments	Only end-users who match one or more defined segments

Where Visibility Is Set

Boards — when creating a feedback or roadmap board, choose its visibility. All posts within inherit the board's defaults but can be overridden.
Posts — change the visibility of an individual post if it needs to be more (or less) restricted than its board.
Comments — comments default to the parent post's visibility, but can be marked internal for team-only discussion.

Looking for how to set visibility on a specific board or post? See the Feedback Boards and Roadmap Boards docs for board-level controls, and your admin dashboard for per-post changes.

User Segments

If you choose User Segments visibility, you'll select one or more segments that gate access. End-users must be signed in and match a segment to see the content.

Segments are powerful for scenarios like:

Beta features visible only to your Beta Customers segment
Enterprise-only roadmap items visible to Enterprise Tier customers
Region-specific posts visible to EU Customers

Learn more about defining segments under Setup & Organize → User Segments (coming soon).

How SEO and Visibility Work Together

These two settings are independent:

A Public post on a portal with indexing on → discoverable on Google
A Public post on a portal with indexing off → visible to anyone with the link, but not indexed
An Internal post on a portal with indexing on → still hidden from non-team members; indexing doesn't expose private content
A User Segment post → only visible to matching authenticated users, regardless of SEO settings

Turning indexing on doesn't expose internal or segment-gated content — but it does make every public page discoverable. Review which boards and posts are marked Public before turning indexing on.

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