Visibility & SEO
Control who can see your feedback boards — and how your portal appears in search engines and social shares.
Two Separate Concepts
This page covers two related but distinct controls:
| Control | Scope | Purpose |
|---|---|---|
| SEO | Workspace-wide | How your portal appears in Google results and social previews |
| Visibility | Per board | Who can see each feedback or roadmap board |
Get both right and you control exactly how your portal shows up — both to search engines and to different audiences.
SEO Settings
SEO settings apply to your entire public portal. They control the metadata search engines use to index your pages and how previews look when someone shares a link on social media.
Open SEO settings
Go to Settings → Brand Settings and open the SEO tab.
Allow search engine indexing
Toggle Search Engine Indexing on or off.
- On — search engines (Google, Bing) can crawl and index your portal. Best for public-facing feedback hubs you want discoverable.
- Off — a
noindexdirective is added to every page. Best for internal portals or private beta programs.
Indexing is on by default. Turn it off if your portal isn't ready to be discovered — for example, while you're still seeding initial content.
Configure meta data
Set the metadata used on every portal page:
- Meta Title — page title used by search engines and browser tabs
- Meta Description — short summary shown in search results (Google typically displays the first ~160 characters)
- Open Graph Image — upload the image used in social media link previews (Twitter, LinkedIn, Slack, etc.)
Save
Changes take effect immediately. Use a tool like opengraph.xyz to preview how your links will appear when shared.
A good Open Graph image is roughly 1200×630px. Include your logo and the portal's purpose ("Submit feedback for Acme") so social previews stand out.
Visibility
Visibility controls who can access content on your portal. Unlike SEO (which is workspace-wide), visibility is set per board — each feedback and roadmap board carries its own visibility level, chosen under Who can see posts in the board form. Posts and comments inherit the visibility of the board they live on; there is no per-post or per-comment visibility.
Visibility Levels
| Level | Who Can See It |
|---|---|
| Public | Anyone with the link, including unauthenticated visitors |
| Internal | Only authenticated team members of your workspace |
| Segmented Users | Only end-users who match a selected user segment |
Where Visibility Is Set
Set a board's visibility when creating or editing it: go to Settings → Feedback (or Settings → Roadmap), open the board, and choose an option under Who can see posts. Feedback boards also have a separate Who can create posts control — see Boards for the full breakdown.
Segmented Users
If you choose Segmented Users visibility, you'll select a segment that gates access. End-users must be signed in and match the segment to see the board.
Segments are powerful for scenarios like:
- Beta features visible only to your Beta Customers segment
- Enterprise-only roadmap items visible to Enterprise Tier customers
- Region-specific boards visible to EU Customers
Segments are created from the Users page — open the Segments section in the left rail and click New segment. Learn more in User Segments.
How SEO and Visibility Work Together
These two settings are independent:
- A Public board on a portal with indexing on → discoverable on Google
- A Public board on a portal with indexing off → visible to anyone with the link, but not indexed
- An Internal board on a portal with indexing on → still hidden from non-team members; indexing doesn't expose private content
- A Segmented Users board → only visible to matching authenticated users, regardless of SEO settings
Turning indexing on doesn't expose internal or segment-gated content — but it does make every public board discoverable. Review which boards are marked Public before turning indexing on.