Insights
Insights is ProductBridge's AI analysis layer — it turns raw feedback into signals, observations, themes, and strengths so you see what your users need and what they love, ranked by real reach.
Turn Feedback Into Decisions
Insights is the analytical layer of ProductBridge. As feedback arrives from every source, AI reads each item and distills it into structured, ranked insight — so instead of scrolling an endless inbox, you see the problems that affect the most people and the strengths users value most.
Every number in Insights is backed by evidence you can open with a click: the exact customer feedback behind each observation, theme, and strength.
How Insights Works
When a feedback post arrives — from the public portal, an in-app widget, or an integration — ProductBridge breaks it into signals: the individual, atomic points the user is making. Each signal is one of three types:
- Problem — something broken, confusing, or missing
- Request — a capability the user wants
- Praise — something the user explicitly values
Signals then roll up into the Insights views:
- Problems and requests are grouped into Observations — one distinct issue each, deduplicated across every customer who raised it.
- Observations are organized under Themes — the broad functional areas of your product.
- Praise is grouped into Strengths — a flat list of what users love.
Analysis is automatic and continuous. You never trigger it manually — Insights stays current as new feedback arrives.
Key Concepts
Reach and people
Observations and strengths are ranked by reach — the number of distinct people behind them, counting both the authors of the feedback and everyone who upvoted it. One person who appears in several posts is counted once, so reach reflects true demand, not raw volume.
Status
Every observation, theme, and strength moves through a lifecycle:
| Status | Meaning |
|---|---|
| Emerging | Fewer than 2 distinct people so far — a new, unconfirmed signal |
| Active | 2 or more distinct people — a confirmed, recurring insight |
| Dismissed | Manually set aside as not actionable |
| Resolved | Addressed — the underlying problem has been handled |
Evidence
Insight is never a black box. Select any row (or theme card) to open its evidence — the underlying signals and the source feedback posts they came from — so you can read the customer's own words and trace every count back to real input.
Filters
Across Insights you can filter by status, source (Intercom, Slack, the public portal, and more), and board, and sort by reach, impact, or recency.
Explore Insights
Overview
The at-a-glance dashboard — feedback volume and trends across every source.
Themes
The highest-altitude stories — groups of related observations by product area.
Observations
The problems and requests showing up across the most feedback, ranked by reach.
Strengths
What users love, ranked by how many people value it.