Automations

Learn how to set up automation workflows in ProductBridge to trigger actions based on feedback events, roadmap changes, and integration activity.

Automate Your Product Workflow

Automations in ProductBridge let you define rules that trigger actions automatically when specific events occur. Reduce manual work, speed up response times, and keep your tools in sync without lifting a finger.

How Automations Work

Every automation has three parts:

Trigger — The event that starts the automation (e.g., new feedback received, roadmap item status changed)
Conditions — Optional filters that narrow when the automation fires (e.g., only for feedback tagged "bug", only for enterprise customers)
Action — What happens when the trigger fires and conditions are met (e.g., send a Slack message, create a Jira issue, notify a team member)

Creating an Automation

Open Automations

Navigate to Settings > Automations in your project and click New Automation.

Choose a Trigger

Select the event that starts the automation:

Trigger	Description
Feedback received	A new feedback item is submitted from any channel
Feedback reaches vote threshold	A feedback item reaches a specified number of votes
Roadmap item status changed	A roadmap item moves to a new status
Changelog published	A new changelog entry is published
Sentiment spike detected	AI detects a significant sentiment change

Add Conditions (Optional)

Narrow when the automation fires. For example:

Source — Only trigger for feedback from Intercom
Category — Only trigger for feedback categorized as "Bug"
Segment — Only trigger for enterprise customers
Sentiment — Only trigger for negative feedback

Define the Action

Choose what happens when the automation fires:

Send Slack notification — Post a message to a Slack channel
Create issue — Create a Jira, Linear, or Asana issue
Send email — Notify a team member or distribution list
Update roadmap item — Change status, add a tag, or adjust priority
Webhook — Send a payload to any URL for custom integrations

Activate

Review the automation summary and click Activate. The automation starts running immediately for new events.

Example Automations

Trigger: Feedback received Condition: Category equals "Bug" AND sentiment is negative Action: Send Slack message to #engineering-bugs

{
  "trigger": "feedback.received",
  "conditions": {
    "category": "Bug",
    "sentiment": "negative"
  },
  "action": {
    "type": "slack.send",
    "channel": "#engineering-bugs",
    "message": "New bug report: {feedback.title} — {feedback.url}"
  }
}

Trigger: Feedback reaches 10 votes Condition: None Action: Create a Linear issue for review

{
  "trigger": "feedback.vote_threshold",
  "conditions": {
    "threshold": 10
  },
  "action": {
    "type": "linear.create_issue",
    "team": "Product",
    "title": "Review: {feedback.title}",
    "label": "user-requested"
  }
}

Trigger: Roadmap item status changed to "Completed" Condition: Item has linked feedback Action: Send email to all users who submitted linked feedback

{
  "trigger": "roadmap.status_changed",
  "conditions": {
    "new_status": "Completed",
    "has_linked_feedback": true
  },
  "action": {
    "type": "email.notify_voters",
    "subject": "A feature you requested just shipped!",
    "template": "feature_shipped"
  }
}

Managing Automations

Pause and resume — Temporarily disable an automation without deleting it
Execution log — View a history of every time the automation fired, including successes and failures
Duplicate — Clone an existing automation and modify it for a different use case
Test mode — Run an automation in test mode to preview the output without executing the action

Start with a few high-value automations (like bug alerts and popular request escalation) and expand as your team gets comfortable. Over-automating too early can create noise.

Automations run in near real-time. Most actions execute within 30 seconds of the trigger event. Webhook actions include retry logic with exponential backoff for failed deliveries.

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